Alex The Great
The Therapy Rabbit - The Rally Rabbit
What Alex Does
SF Giants Rally Rabbit
Alex, known affectionately as the Rally Rabbit, has an illustrious history in sports that encapsulates excitement and enthusiasm. His remarkable presence with the San Francisco Giants and Bay FC has made him a beloved figure among fans, where he has served as a source of inspiration and energy during games. The Rally Rabbit’s charm extends beyond baseball and soccer, as he has also dazzled audiences at the NASCAR championship, showcasing his versatility across various sports arenas.
In addition to his work with Major League Baseball and the world of soccer, Alex has made memorable appearances with the Golden State Warriors, captivating basketball enthusiasts with his animated spirit. His contributions to the atmosphere at games amplify the fan experience, encouraging both players and supporters alike. This zealous engagement has not only solidified his role as a mascot but has also made him a treasured icon in the local sports community.
Furthermore, Alex's interactions with the San Jose Sharks and Barracuda have further amplified his reputation as a dynamic and energetic presence in sports. His playful antics and ability to rally the crowd have injected an extra layer of excitement into hockey games, fostering a sense of camaraderie among fans. As the Rally Rabbit, Alex embodies the essence of sportsmanship, bringing joy and enthusiasm to every event he attends.

Brand Ambassador
Alex the Great, a 30-pound Flemish Giant rabbit, is a well-known figure with an impressive portfolio of activities and achievements. As a brand ambassador, Alex collaborates with Purple Mattress, Psycho Bunny apparel, and other brands such as Pup lids, where he models various products. Additionally, he has starred in commercials for several companies, showcasing his appeal as a versatile model. Alex has attended over 200 events, ranging from appearances at San Francisco Giants games as the “Rally Rabbit” to uplifting community events like hospital visits and fundraisers.
Alex's social media presence is significant, with over 50,000 Instagram followers and countless viral posts, amplifying his charm and reach. He has been spotted driving to events in a customized mini electric Mercedes SLK, further adding to his reputation for grand entrances and unique flair. in his G Wagon appearances and participation in City parades reflect his celebrity status, as he soothes nerves and spreads happiness in his community. With a broad spectrum of activities, Alex is truly a bunny-about-town, combining his ambassadorial work, modeling, and social efforts to continually charm the public.

Therapy Rabbit
Alex the Great is a Flemish Giant rabbit, a breed known for its large size and docile temperament. Alex weighs approximately 28 to 32 pounds and measures about 3.5 feet long, making him one of the largest domesticated rabbits in the world.
Alex is celebrated for his social personality, calm demeanor, and adaptability. He is confident, patient, and unbothered by large crowds, which makes him well-suited for his therapy roles. His outgoing and interactive nature has drawn comparisons to celebrities, embodying a mix of charm and resilience.
To become a therapy animal, Alex underwent training and earned an Animal Assisted Therapy (AAT) certificate. His temperament and ability to remain unfazed by diverse environments and stimuli were key factors in his certification. Unlike some smaller or more anxious animals, Alex thrives in public spaces and enjoys interacting with strangers.
2.2 Therapeutic Duties
As a therapy animal, Alex has participated in multiple AAT settings, including:
Airports: He is a key member of the San Francisco International Airport's (SFO) “Wag Brigade.” This program introduces therapy animals to reduce traveler anxiety and improve mood.
Hospice Care: Alex has also been involved in providing comfort to hospice patients, extending his therapeutic benefits to medical and end-of-life care settings.
Frequently asked questions
“I wouldn’t be here without my fans. The fans are what makes it all worthwhile” was imagined as Alex’s statement by a fan after observing his starlike demeanor with an attentive crowd
Unspecified SFO Traveler
Contact us
Location
555 mission rock St.
Suite 316
San Francisco CA, 94158
RABBITS NEED OUR HELP
Donating to a rabbit rescue is a vital act of compassion that helps save the lives of one of the most vulnerable yet often overlooked animals in need. Domestic rabbits, unlike their wild counterparts, rely completely on human care and support, yet they are frequently abandoned, neglected, or rescued from situations of abuse. Rabbit rescues provide these animals with shelter, food, medical care, and a chance to find loving, permanent homes, often under dire financial constraints.